Current Affairs In Detail

TRIFED collaborates with UNICEF to launch a digital campaign for Tribal Gatherers safety
TRIFED collaborates with UNICEF to launch a digital campaign for Tribal Gatherers safety

The partnership aims to develop a digital communication strategy for promoting a digital campaign for Self Help Groups (SHGs) to highlight the importance of Social Distancing.

09 April 2020 Current Affairs:Tribal Cooperative Marketing Development Federation of India (TRIFED) has partnered with United Nations International Children's Emergency Fund (UNICEF) to ensure the tribal gatherers carry on their work safely. The partnership aims to develop a digital communication strategy for promoting a digital campaign for Self Help Groups (SHGs) to highlight the importance of Social Distancing. 

Collaboration Provision:
♦ As per the partnership, UNICEF will provide the necessary support to be circulated to the SHG centers in the form of Digital Multimedia content; Webinars for Virtual training basic orientation on COVID response, key preventive behaviors; Social Media campaigns on social distancing, home quarantine; and Vanya Radio.
♦ TRIFED joined with the Art of Living Foundation #iStandWithHumanity Initiative with a Stand With Tribal Families component to provide much-needed food and ration for the survival of the tribal community.
♦ The webinar to promote the campaign will be held on 9 April 2020. The initiative aims to cover tribal regions across all the 27 States.
♦ So far, a total of 1205 Van Dhan Vikas Kendras (VDVKs) have been sanctioned in 27 States and 1 Union Territory (UT). It involves around 18,075 Van Dhan Self Help Groups.
♦ Also, 15,000 of the SHGs will be promoted as Van Dhan Social Distancing Awareness cum Livelihood Centers' through a digital training program. It will create awareness and share about Do's and Don'ts Advisories during COVID-19, provide suggestive practices for maintaining personal hygiene, adopt cashless practices, among others.